Morgane finishes, “This is our bread-and-butter as a B2B design team. World's first financial UX design … Financial services are becoming part of the stack for technology companies of all shapes and sizes, and the examples here are many: ... With advantages in design/UX and … The team is specifically evolving and creating design patterns to help remove some of the complexity from their design process. Expero Online Seminar: UX Design for Modern Financial Services Applications, Hi there, What is a Design … Users expect to effortlessly consume advanced analytics, search large datasets, understand detailed relationships, and smoothly integrate across multiple workflows as they do with their consumer technology experiences. Many firms fail to get new tools to market on time. Client interactions were done via email or Bloomberg chat. Creating an exceptional customer experience through UX-led design can have a significant impact on the way financial institutions deliver their services. Summary: The focus of this webinar is to share some of the important design and technology factors that enable you to build successful front- and middle-office applications. Each and every one brings decades of experience in UX/UI design and financial services while specializing in simplifying the industry’s complexities for users. “People in corporate and investment banking do not want to use their personal device for work-related actions,” said Morgane. A prime example is the login process for SG Markets. Part 2 of our two-part series on financial services looks at how UX research can help banks to improve the design of financial services products. Elinext offers UI/UX design services for companies willing to build smooth interactions between their business objectives and users' needs. In SG Markets the sign in system adapts behind the scenes to the right level of security depending who you are, what you’re doing and even where you are.” detailed Morgane. Only through understanding users it is possible to make finances more comprehensible for people. Topic: UX Design for Modern Financial Services Applications The ambition now, as documented in this article and shown in the illustration below, is to make Societe Generale user-focused and use-case focused. “We have general content guidelines, specific guidelines for headings, titles, error messages, and call-to-actions. A flexible yet systematic approach to FinTech UX design … Morgane explained, “There’s so much more to a doodle when it comes to explaining the strategy. “We scaled Design by optimizing how we work with other people in the organization. Having a clear decision tree specifically saves so much time for the team when it comes to this pattern.”. In a highly regulated setting, these are often overlooked by designers and are the responsibility of security and legal teams, partly because of the amount of regulations and technical information. The design team avoids making desktop-only interactions, like the highly requested right-click menu, and incorporates alternatives to avoid excluding non-desktop users. Finally, many of the workhorse products need modernization in order to function properly on the web. “I’ve committed since the beginning of the UX team to not isolate designers from the rest of the organization,” said Morgane. Please click the link below to join the webinar: Few major merits of UX/UI Design are listed below: Prompt accessibility to finance … Oops! Societe Generale is a historic institution that has changed its business approach by incorporating UX into its product, by looking at internal strengths with a user-centric focus while Reinventure Capital – capital management website example. “The idea is to keep empowering businesses to provide clients with financial expertise, while infusing a user-focused mindset – It is an organizational change that enabled our ability to place UX and design at the core of our digital approach” said Morgane Peng, director of user experience at Societe Generale, who leads an international and multidisciplinary design team responsible for the design vision and strategy of the Corporate and Investment Banking (CIB) activities. As times have changed, Societe Generale’s approach to digital services have evolved. Clients want access to their data and information on the go, but still prefer to operate complex financial tasks and actions on desktop. Portfolio Process Team Blog Rates Contacts. Having holistic design knowledge, a focus on the user and user research, the ability to connect with people and projects naturally, and an in-depth understanding of visual perception and design are foundations of their design team philosophy. “We’re expecting much more mobile or small device usage going forward,” stated Morgane. “We’re aiming at being consistent when using a language across all our services; this is why the content section has naturally found its way into our design system,” said Morgane. This is the kind of overall experience that Societe Generale wants to offer to their users. UXDA is an award-winning financial services UX design agency that creates user experience and user interface for 60+ banking and Fintech services in 23 countries. When: Oct 7, 2020 11:00 AM Central Time (US and Canada) Front- and middle-office lines are blurring as firms look to unsilo their data. “We were product-focused and expert-focused,” commented Morgane. 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