Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Classic; Flipcard; ... -There is a possible relationship between respondents’ ‘important factors’ when choosing to purchase sports shoes and how much they are prepared to pay. Clipping is a handy way to collect important slides you want to go back to later. Nike: Marketing Strategies Paresh Ashara. Consumer Behaviour A Study In Relation To Cola Drinks Thesis – 130 P. Consumer Behaviour In Mens Apparel Market An Analytical Study Of The Buying Behavior In The Men’s Apparel Segment Thesis (MBA Marketing) Consumer Behaviour Of Rural Consumers In Regard To Toiletries 79p. This definition aims to reveal the idea that attitude contains consumer feelings and evaluations, related with a particular object. The research will identify consumer’s views and opinions on Tiger Woods and whether his behaviour … In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies. A:Nike is trying to show that everything is achieveable, every single person is an athlete, with our products, you can do anything you are aiming to do. To add, it is expected that footwear market in Europe will grow in the period of five years 2012 - … Aim of the Research Work The aim of the theory is to find out the factors that are controlling the adolescence while purchasing sports shoes. You can write a book review and share your experiences. Two main competitors; Adidas and Asics. Objectives of the Research Work The main objective of this research work is to analyze or look after the factors which consumers assume. Classic; Flipcard; ... -There is a possible relationship between respondents’ ‘important factors’ when choosing to purchase sports shoes and how much they are prepared to pay. Kangan Jain Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! ... distinctive competency in the area of marketing. In a study published in April 2011 issue of the "Journal of Consumer Research," authors Itamar Simonson of Stanford University and Aner Sela of the University of Florida, Gainesville, concluded that "heritable and other hard-wired inherent preference components play a key role in behavior and deserve much more attention in marketing and decision-making research." Entering a Nike shop, customers see all the motivational headlines, with famous athletes or strong, healthy and good looking models, and these shape the perception of customers, they act in order to be like them. Marketing Research: Consumer Buyer Behaviour and Sports Shoe Purchases. Nike Shoes create the perception that if anybody can do it, you can also do it, so pushes customers to buy shoes and start the change. I was very favourable towards Nike … (Marketing Mix of Nike 2017) Product The prime groupings of the products proposed by Nike contain footwear, apparels, sports tools and others (Marketing Mix, 2017). In particular to determine whether having Tiger Woods endorsing Nike affected the brand image and the consumer’s perception of Nike when he had an affair and his personal life was made public in the media and did it have a knock on effect on the consumer buyer behaviour towards Nike. Loudon and Della Bitta (1993) note that attitude is how for or against, positively or negatively, favorably or unfavorably a person regards a particular object. Another marketing challenge faced by Nike is that with the change in generation, the company was not able to carry forward its image of best sports shoes brand. Nike Shoes is already a well-known brand through the world, with effective advertisements and word of mouth, since customers tend to share their positive views with their friends and family. KUNAL MADAANMs. Submitted by:Submitted to: Everyone is and athlete, as Nike argues. Objectives of Consumer Behaviour Analysis The objectives of consumer behaviour analysis are mostly consumer researches are undertaken to find out the attitudes of the consumer about a product. Whether you've loved the book or not, if you give your honest and … Nike sells more than a pair of shoes or equipment, it sells a story, a lifestyle and defiantly an inspiration! By creating a two-way conversation with consumers, Nike gains actionable insight into their needs and as the results show, they don’t just listen, they react. This report will also help you to learn about:- 1. Marketing research project on nike shoes Rohit Kumar. Change ), You are commenting using your Google account. It’s safe to say Nike’s at the top of its game right now. This definition aims to reveal the idea that attitude contains consumer feelings and evaluations, related with a particular object. Brand Managment: Nike; Building A Global Brand Case Analysis Ahmed Coucha, MBA, MSc. This is a research report on Consumer Behaviour Towards Soap Market uploaded by Preety Shah in category: All Documents » Marketing » Consumer Behaviour section of our research repository. Models […] It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. “It used to … To achieve these objectives, we conducted two primary research methods, questionnaire and interview to investigate the impact of Social Media sites on users’ changing behavior who aim to purchase online. It’s safe to say Nike’s at the top of its game right now. The project will involve background research, problem definition, development of a pragmatic approach, and development of a questionnaire for investigating a marketing research problem facing a company. Demographic: primary they target buyers aged between 18-45 years old. “It used to be just focus groups … DECLARATION I hereby declare that this Project Report titled “Marketing Research Project on Consumer Behaviour towards Nike footwear” submitted to the Department of Business Studies, Keshav Mahavidyalaya (Delhi University) is a record of original work done by me under the guidance of Ms Kangan Jain. Brand Managment: Nike; Building A Global Brand Case Analysis Ahmed Coucha, MBA, MSc. In addition to AI-based individualized features on the Nike app, the Nike Fit app is dominating customer service in the footwear industry, snapping a picture of customer’s feet using their phone to get perfect shoe size for every style of Nike shoes. Nike Shoes is already a well-known brand through the world, with effective advertisements and word of mouth, since customers tend to share their positive views with their friends and family. University Of Delhi (DU) Mobile is becoming an increasingly large player in the shopping process, he adds. In Turkey, in 2000, the shoes … The research study analysed the impact of digital marketing on the consumer decision making process in Nike’s customer retail operations in South Africa. RESEARCH METHODOLOGYResearch DesignThe research design is exploratory and descriptive in nature as it … 1. There are no limits; everything is possible once you wear Nike Shoes. Consumer Behaviour towards This study particularly examines the intrinsic motive, self-concept, as the antecedent element of consumer attitudes, purchase intention, and brand loyalty. Consumer Buying Behaviour and Satisfaction Level on Branded Shoes Introduction Consumer buying behaviour is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or service. Wheel of consumer analysis: It is a model describing the key factors in understanding consumer behaviour and hence developing a marketing strategy. Marketing Research: Consumer Buyer Behaviour and Sports Shoe Purchases. ... Consumer Behaviour on purchase of NIKE shoes with comparative analysis Hitaishi Gupta. Apply each of the concepts featured in the section describing the development of the marketing concept to manufacturing and marketing high-definition TVs. RESEARCH METHODOLOGYResearch DesignThe research design is exploratory and descriptive in nature as it involves studying the consumerbuying behaviour of sports shoes, their perceptions about various sports shoe brands, theirmotives of purchase, their attitude towards the brand, their perceived risks … ( Log Out /  By creating a two-way conversation with consumers, Nike gains actionable insight into their needs and as the results show, they don’t just listen, they react. See our Privacy Policy and User Agreement for details. You can change your ad preferences anytime. Classic. To recommend strategies to Nike to increase sales. Looks like you’ve clipped this slide to already. This study examines Nike. 1. 1. 1. Bachelors of Business Studies 700k+ research projects; Join for free ... new knowledge on consumer behaviour in ergonomic footwear. After buying Nike Shoes, consumers learn about the brand, and experience the quality and see themselves that they got what they expected. To identify research trends and gaps of childhood obesity research, we reviewed MEDLINE publications from January 2011 to May 2012 and qualitatively analyzed the major domains and themes of research … Aim of the Research Work The aim of the theory is to find out the factors that are controlling the adolescence while purchasing sports shoes. Moreover, what makes consumers loyal to Nike brand? Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. Objectives of the Research Work The main objective of this research work is to analyze or look after the factors which consumers assume. This report may pressure on the information gathered from early stages of buying the sports shoes. Nike footwear Nike’s social currency score was the highest among the 90 brands assessed in the report, and 20% higher than the brand average. T… Sofia knows that social forces affect consumer's attitudes, beliefs, lifestyle, and ultimately consumption behavior. The motive behind this research is to explore the consumer behavioror their buying behavior while purchasing sports shoes. Market Research & Survey data on Nike Shoes and College Students. Consumer Behaviour on purchase of NIKE shoes with comparative analysis. 4- Beliefs and Attitudes. Consumer behavior can also be influenced by personal factors, likes, dislikes, priorities, morals, and values. Their … Change ), CONSUMER BEHAVIOR – Psychological Factors. Consumers enjoy running in Nike Shoes, the feeling that it gives to them. Nike sells more than a pair of shoes or equipment, it sells a story, a lifestyle and defiantly an inspiration! New product development strategy of Samsung R&D Report, The federation of lazy jobless people (FLJP), No public clipboards found for this slide. MARKETING Project Topics and Materials in Nigeria.Chapters 1-5 Final Year Research Project Topics | Download Free Projects | Final Year Research Project Topics and Materials, Hire a Research Writer, Download Economics, Education, Accounting, Philosophy, Computer Science, Business Administration, Engineering, ATTENTION: Below are Marketing Project … ( Log Out /  (Marketing Mix of Nike 2017) Product The prime groupings of the products proposed by Nike contain footwear, apparels, sports tools and others (Marketing Mix, 2017). Family Role Structure and Buying Behaviour/Buying Roles 5. As a result digital marketing have positive impact on consumer buying behaviour, traditional marketing soon should be shifted to digital marketing Discover the world's research 19+ million members Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Beliefs of becoming a motivated healthy person are accomplished. See our User Agreement and Privacy Policy. Market Research & Survey data on Nike Shoes and College Students. Introduction to Consumer Behaviour 2. Demographic: primary they target buyers aged between 18-45 years old. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. ( Log Out /  Loudon and Della Bitta (1993) note that attitude is how for or against, positively or negatively, favorably or unfavorably a person regards a particular object. The company wants to launch this new line in the UK -- England, Scotland, Wales, and Northern Ireland. In industries like fashion or food personal opinions are especially powerful. In Turkey, in 2000, the shoes market is said to be more than USD 200 million. Objectives of Consumer Behaviour Analysis The objectives of consumer behaviour analysis are mostly consumer researches are undertaken to find out the attitudes of the consumer about a product. Other readers will always be interested in your opinion of the books you've read. In a study published in April 2011 issue of the "Journal of Consumer Research," authors Itamar Simonson of Stanford University and Aner Sela of the University of Florida, Gainesville, concluded that "heritable and other hard-wired inherent preference components play a key role in behavior and deserve much more attention in marketing and decision-making research." As you know, Nike is not a company that produces only shoes, but their net sales’ 54% is from Nike Footwear, sells approximately 120 million pair of shoes annually. After buying Nike Shoes, consumers learn about the brand, and experience the quality and see themselves that they got what they expected. ... models, literature and theory of consumer behavior; finally, I analyzed and concluded with research based on questionnaire of Nike shoes and case studies of Nike sports shoes at Halmstad University. Solomon, Bamossy and Askegaard (2002) support the idea of the authors mentioned above and state that attitude is a long-lasting and common assessment of people, including oneself, objects, advertisement and a particular p… Famous athletes from all around the world are participating in advertisements for Nike Shoes; some examples are Tiger Woods, Cristiano Ronaldo, and LeBron James. 1. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Nike reported their sales revenues as USD 20.8 billion in 2012. What sort of marketing strategy has Nike … If you continue browsing the site, you agree to the use of cookies on this website.