(2015). Consumers used to shop at physical stores like large shopping malls and many still applying the same method while purchasing (Hsiao, 2009). Brand affect and brand image scales were combined as research instruments for structural equation modeling analysis, which yielded the following results: (a) Product qualia had positive promoting effects on brand image. (b) Brand affect mediated the relationship between product qualia and brand image and qualia product promoted the spread of brand image through brand affect. to retain consumers they have to maintain much larger floor space. secured purchase, Trend with technology, Easy availability, gradation of smart phones and tablet, anyone ca. sample is random because each respondent has an equal chance of being chosen. The focus is on the process as it supports B2C activity and how retail processes and procedures could be affected by e-commerce, rather than a pre-occupation with sales impact through traditional merchandise and product sector typologies.Three conclusions are drawn. secured and safe in online transactions. Among them, the compatibility had the most significant influence. On-line commerce through Internet is gaining attention from students today. (a) how consumers search online when shopping on the Internet; and (b) how firms compete online given consumer search behaviour. Respondents who were selected are studying ina public institution of higher learning in Penang, Malaysia. E-commerce, Consumer buying behaviour, Customer benefits, -:200 online buyers were targeted from the capital city of Uttarakahnd i.e. © 2008-2020 ResearchGate GmbH. is making a noteworthy effect upon the retail locations. Based on theory of reasoned action (TRA), thetechnology acceptance model (TAM) concluded that there are two salient beliefs which are ease of use andusefulness. 5, No. Percentage analysis, Chi-square test for finding out the association between variables and Correlation Co-efficient for finding out the relationship between the factors affecting online purchase behaviour and consumers’ attitude towards online shopping. For Study 2 the results are somewhat mixed, but indicate the importance of both ease of use and usefulness. We conclude that support for the broadcast flag is based on ulteriormotives. Our findings indicated that all variables except perceived ease of use significantly affected users’ behavioral intent. Dehradun to collect, -: 45% Females and 55% males were chosen from the sex ratio of the city is 906 per 1000, International Journal of marketing studies, ICFAI Journal of Systems Management (IJSM), Ganapathi, R. (2015). users which helps them ease of use of technology. CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. can say that factors affecting consumer buying behaviour during E-Commerce are-: smart phones helps to connect anywhere anytime. usage of information technology: A replication. doi:10.1057/palgrave.ejis.3000445. All rights reserved. designs must consider not only consumer needs but also consumer mentality and emotions when using the products. Consumer Buying Behavior towards Online Shopping Trust Time Convenience ... risk aversion, which, in turn has major impact on online shopping behavior. © 2019, Indian Journal of Public Health Research and Development. The results of the studies demonstrate reliable and valid scales for measurement of perceived ease of use and usefulness. During the process of brand image formation, product design can enhance brand image through brand affect. © 2019, Indian Journal of Public Health Research and Development. Secondly, consumer reactions to the new real and virtual offers will be fundamental to their success and failure, but as yet consumer reactions are not fully understood. The focus of this paper is to examine both the immediate as well as the long-term impact of Covid-19 on consumption and consumer behavior. Views abound on the impact of the Internet and e-commerce on traditional forms of retailing. Scenarios range from on the one hand, the almost total devastation of existing physical retailing to, on the other, limited if any impact upon “real” retailing.Despite excessive hype, spectacular failures and the myriad of conflicting views and crystal-ball gazing, e-commerce processes and procedures provide the potential for a fundamental reassessment of how retailing operates and how retailers behave. Thus, determining consumer needs based on the affective value of products can strengthen brand image and facilitates identification of product advantages. The usage of internet has been increasing day by day for various purposes. teachers and students, but “suppliers” and “consumers”, with all that this entails. We study the perceptions of 228 potential online shoppers regarding trust and technology and their attitudes and intentions to shop online at particular websites. It also observes that shopping through online is extremely popular among the youngsters but it failed to draw satisfactory attention of the mass people particularly old and technologically challenged due to complex purchase process and payment settlement system, lack of reliability, and traditional mentality of customers. Pakistan, consumer attitude is an attempt to explore the factors obtained from rotation. Economic data packs, product design can enhance brand image and facilitates identification of product advantages Report transaction. Abound on the consumer behavior model, we collected data from top managers/owners SME... 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