[22], In order to support its women's business, Puma endorses supermodel Cara Delevingne and Adriana Lima as well as actress/singer Selena Gomez. Currently, international footballers, including Neymar, Her fandom sprang from the worldwide success of “Future Nostalgia,” which has more than 4.5 billion streams to date. 2018: Puma signs a three-year deal to make kits for, 2018: Puma re-entry into the basketball sneaker category for the first time in 20 years and announced, 2019: Puma released a line called Puma X SG in collaboration with actress and singer, 2019: Puma signs a three-year deal to make kits for. Jesper Parnevik Champions Tour. List of Puma sponsorships. [31], In February 2007 Puma reported that its profits had fallen by 26% to €32.8 million ($43 million; £22 million) during the final three months of 2006. 2001: Acquisition of the Scandinavian Tretorn Group. [23][24], The company has a few dozen small corporate offices around the world, and four "international hubs": Boston, Massachusetts (moving to Assembly Row, Somerville, Massachusetts[25]); Hong Kong; Ho Chi Minh City, Vietnam; and global headquarters in Herzogenaurach, Germany.[26]. [44] In 2018, Puma re-entered the basketball sneaker market for the first time in 20 years and announced Jay-Z will be the creative director for Puma Basketball. [50][51] In 2014, almost 120 workers fainted in two Cambodian clothing factories where sportswear was being produced for Puma and Adidas, due to temperatures above 100 degrees. Nigerian singer, Wizkid, just became a brand ambassador for the new JD x Puma suede classics campaign under the popular international sportswear giant, Puma. Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in. 1. 2020: Puma signed a long-term deal with Brazilian football superstar, 2020: Puma announced a long-term deal with Ukrainian football club, This page was last edited on 19 January 2021, at 17:23. Sports brand PUMA has roped in Kareena Kapoor Khan as the face of the brand. To stay on this track, we strengthen our position as a sports brand through partnerships with some of the most elite athletes, such as sprint legend Usain Bolt and star striker Antoine Griezmann. Retrieved 20 January 2011. http://www.kering.com/en/finance/distribution-puma, "Puma welcomes planned Change in Ownership Structure", "11 Puma Football Players revealed playlists they are listening to prior to a match", "Puma inks Premier League's second highest sponsorship deal", "The 20 Most Iconic Sneakers in Olympic History", "Puma Relaunches Basketball Division With Multiple Signings, Jay-Z Joins as Creative Consultant", "Puma Has Signed Deandre Ayton And Marvin Bagley To Sneaker Deals", "Puma set to take to the court with Vixens partnership", "Rickie Fowler Signs a Long-Term Extension with Puma Cobra Golf | Success Series", "DeChambeau Turns Pro, Signs Deals With Cobra Puma, Bridgestone", "Lexi Thompson signs extension with Cobra Puma", "Red Bull Formula One Investment Accelerates Four-Fold To $55 Million", "All Six BMW M4 DTM Liveries Revealed Before 2018 Season Kick Off", "Cara Delevingne Helps Puma Introduce Cut-Out Sneaker Perfect for Summer", "Selena Gomez Debuts Puma's New Training Shoe", Puma is moving its headquarters to Assembly Row, "The Town that Sibling Rivalry Built, and Divided", "How Adidas and Puma were born - Rediff Sports", "The Top Ten Shoe Companies in the World| Top Tens List| World Tens", "Puma Pays Homage to Tommie Smith and the Black Power Salute in New "BHM" Collection", Fitness-tracking shoe was considered 'useless' in 1986 - now Puma is bringing it back, "Rihanna Named Creative Director of Puma", "Selena Gomez Designed a Pair of Sneakers—and Socks!—for Puma", "After 20 years, Puma returns to basketball", "Puma reissues its nerdiest shoe ever, the RS-Computer", "GERMANY: Puma Accused of Chinese Sweatshop Exploitation", "Puma officials go to Cambodia after factory shooting", Shop 'til they drop: Fainting and Malnutrition in Garment Workers in Cambodia, "Mass faintings in Cambodia: What's the reason? Rihanna generated volumes of publicity — and sales — for Puma when she aligned with the brand in 2014 and created her first Fenty product the following year. At Puma, she will team with the sports powerhouse “to help women around the world, not just by being featured in global campaigns, but through important inclusive initiatives close to her heart,” according to Puma. [29] When Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in. Lipa’s post read, “Clearly very excited to announce that I’ve joined the @PUMA family as their new brand ambassador. 2002: Puma ends tenure as an on-field supplier for the NFL, when. The faintings were caused by excessive heat and alleged forced overtime. [citation needed], Rudolf developed a football boot with screw-in studs, called the "Super Atom" in collaboration with people, such as West Germany's national coach Sepp Herberger. Such scheme won the company an "Innovation Award" in Supply Chain Finance in 2016. !” she said. [48], In February 2012, a woman who worked for one of Puma's suppliers in Cambodia was shot during a protest over factory working conditions. Jeff Winther European Tour. “Clearly very excited to announce that i’ve joined the @PUMA family as their new brand ambassador!! We draw from our unique heritage in sports and our high credibility in the latest lifestyle trends. [5] Since 1 July 2013, the company has been led by former football professional Bjørn Gulden (chief executive officer). Six-time world women boxing champion M C Mary Kom was named as a brand ambassador for global sportswear giant PUMA for a two-year period. Adolf started his own company using a name he formed using his nickname—Adi—and the first three letters of his last name—Das—to establish Adidas. Both companies are currently based in Herzogenaurach, Germany. 2010: Puma acquired Cobra Golf, which was renamed Cobra Puma Golf. Please fill out this field with valid email address. The "king of endorsements" Kang Daniel begins the year grandly by being announced as the newest brand ambassador for Puma! Germany-based global sportswear brand PUMA announced that it has signed a three year deal with Indian Football captain, Sunil Chhetri, as brand ambassador. By Rosemary Feitelberg on November 17, 2020 From 2018 Puma became the official apparel sponsor of New Zealand's national netball team, the Silver Ferns. Since 2005, it has publicly provided a list of its suppliers. The PUMA Golf - Golf Shoes, Golf Clothing, Golf Gear Skip to Content . The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Hello Aspirants, As we all know that Brand Ambassadors are generally famous personalities, A brand ambassador is someone who promotes a brand and its products to their network with the objective of increasing brand awareness and …