(Sheppard, 2014) Like most industries fashion industry is also shaped by macro and micro trends. An important aspect of fashion is the relationship it maintains with the society, which has become more complex in the recent years. Fashion also has negative impacts. Thus, fashion … How fashion impacts our mental wellbeing Because the garments we wear can affect our mental state in positive and negative ways. Macro trend is a larger behavioral group and a micro trend is the mini fashion craze. — Imran Amed & Achim Berg 7 Macro and micro trends in fashion: Macro trends are drivers for 5-10 years whereas micro trends are drivers for 1-3 years. The purpose of the paper is to address social media as a marketing strategy to manage market shrinkage in fashion and luxury markets. Terms that are often used to … Through fashion and clothing, people express their identity. Fashion and dress Fashion's sizeable social scope and requisite expiration date is what makes it so useful as a marker of time. While the fashion industry is often seen as vapid – as superficial to the point of parody (and it often is parodied), its cultural contributions cannot be denied: Fashion is a reflection of society’ social, cultural, and economic milieu. Actually, many fashion trends are mostly inspired by designers since they play a key role while it comes to generating the clothing ideas. Things that impact fashion trends throughout their development periods include the following: celebrities, art, fashion, economy and technology, designers, media, and mindset. People were more conserve and obligated in the past but it completely changed their life styles by cutting their hair, having tattoos and piercing their body. The phenomenon of fashion, the impact of which is recognized by the famous cliché: You are what you wear, offers a dense, rich Iris Mohr . During the financial crisis of 2008, retailers faced a dilemma relating to Thus fashion benefits and stimulates society, in the process promoting creativity. St. John’s University, PA . Fashion affects the social aspects of life. One sees it used in film, literature or social science research. The fashion industry has been increasingly under the spotlight as a significant contributor to global environmental and social issues. According to Luciana Zegheanu, fashion causes changes in social, economic and political landscapes. Clothing and fashion are the two dimensions of behavior. In short, it’s going to be a bumpy ride. features can have positive or negative impact on the moods of consumers because they are multi-sensory aspects of clothing and social factor of clothing (Moody, Kinderman, & Sinha, 2010). The Impact of Social Media on the Fashion Industry . Fashion, Gender and Social Identity 2 Abstract Garment and fashion is the subject of intense sociological, historical, anthropological and semiotic analysis in contemporary social theory. Too does it capture, perhaps more than anything, the … This study is an attempt to investigate the impact of social media on fashion industry as social media is getting very much in and within the past decade a remarkable development has been witnessed. Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands 277 The Rise of Anti-Consumerism Some consumers, however, are disenchanted with mindless consump-tion and its impact on society (Kozinets and Handleman 2004). economic and political trends hover over the whole picture. But whatever your role — from boardroom executive to start-up founder to informed consumer — read on, and we’ll cushion the impact and tell you everything you need to know about the state of fashion in 2019. 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