Preference for product/service for online shopping. This study is undertaken to understand the behavior of online shoppers through a self-constructed questionnaire of 160 respondents from Dhaka city. Demangeot and Broderick (2010) also revealed that perceived ease of use does not affect the behavioral pattern in this case rather influenced by security and privacy issues. %%EOF No relationship is built between the customer and the online shop in the presence of perceived online risk even if a customer spent hours on the Internet (Zuroni & Goh, 2012). 0000013463 00000 n Initially, Coronavirus's influence on consumer buying behaviour, towards brands and online tools was largely unknown. This finding confirms the study of Rastogi (2010) but contrasts the findings of Liao et al. Figure 10 shows the different payment options for customers which is a very crucial segment for buying decision. 0000007397 00000 n Register to receive personalised research and resources by email, Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh, Department of Management Information Systems (MIS), University of Dhaka, Dhaka, Bangladesh, Department of Management Information Systems (MIS), School of Business Independent University, Dhaka, Bangladesh, Department of Business Administration Faculty of Business and Economics, East West University, Dhaka, Bangladesh, Department of Business Administration, Bangladesh University, Dhaka, Bangladesh, Independent Researcher, Dhaka, Bangladesh, Consumer attitudes towards online shopping, The impact of social networks on consumers’ behaviors background of the study, Internet-subscribers-Bangladesh-April-2018, Literature-derived reference models for the adoption of online shopping, Influencing the online consumer’s behavior: The web experience, Consumer perceptions of online shopping environments, Online shopping worth Tk7,184cr each year, Worldwide retail ecommerce sales will reach $1.915 trillion this year, Factors affecting internet banking adoption among young adults: Evidence from Malaysia, Factors influencing consumers’ online shopping in China, A study of the impact of social media on consumers, Purchase intention of foreign products: A study on Bangladeshi consumer perspective, An Empirical Investigation on the adoption of e-Commerce in Bangladesh, Internet users’ attitudes toward business-to-consumer online shopping: A survey, A look into e-commerce trends and companies in Bangladesh, Kaymu releases research on online shopping, (30 July), Top 10 benefits of online shopping that make your life easy. CONSUMER BEHAVIOUR THEORIES 1. 0000003209 00000 n 0000012151 00000 n Online shopping behavior model: a literature review and proposed model. If the managers consider these factors, they might have a competitive advantage in the market. Chitra Sharma, “Consumer buying behaviour towards online shopping – A Review of literature”, Indian journal of applied research, Volume (5), Issue : 4, April 2015, ISSN - 2249-555X. 15% of the interviewees agreed to the fact that online payment system is much secured where 27.5% of respondents disagreed. A selective review of literatures was undertaken to observe the key factors of online consumer behaviour over the period of time. Internet is the rapidest growing media during the past decade. Additionally, website advertisement, friends and family members are the primary sources of online shopping information for the online consumer. Consumer perception towards online shopping 1. Thus can save his time, Online shopping saves energy because someone does not need to go to a physical store by wasting his energy on shopping, It is effortless and straightforward to conduct a price comparison from one online shopping site to another. Registered in England & Wales No. 5478 words (22 ... states that behavioral intentions formed through the attitude toward a behavior and subjective norms lead to actual behavior given the ... 2003). Although both government and private sectors have put in much efforts to prosper the virtual shopping platform, traditional store remains as the instinctive choice for majority of consumers. 2.1 Research Framework The rationale behind the research framework is to examine the factors influence consumer attitude towards online grocery shopping and identify the future online grocery buying intention 0000006511 00000 n Those designs are paramount to the marketer as they can explain and predict consumer purchase behavior. For this study, we reviewed textbooks and research papers published. Kim J., Fiore A.M. and Lee H.H. Companies should undertake measures so that dissatisfied and neutral category of online shoppers can move towards satisfied or highly satisfied category and shop online more often and it has to be done through better information quality, quality service in during purchase and post-purchase (Vegiayan et al., 2013). Also, demographic variables such as age, gender, and level of income play a facilitating role because they influence consumer perception and consumer behavior that drives them towards online shopping (Kim, Zhao, & Yang, 2008; Laforet & Li, 2005; Sabbir Rahman, 2012). 0000033403 00000 n Huge investment to grasp virtual consumers has induced the online sellers to go no further towards the understanding of consumer behavior. 3099067 In such a scenario, businesses need to automate their internal processes with those of ICTs to become increasingly competitive and efficient in a global context. Today there are more than 7000 e-commerce firms are operating through the website and social media and among these most dominating are chaldal.com, ekhanei.com, bikroy.com, rokomari.com pickaboo.com and daraz.com (Islam, 2017). Furthermore, the variables that have been identified in this study may not be sufficient rather more variables are to be considered in future research. 0000049403 00000 n Dr. D. Literature Review A review of the related research work shows that the theory of Technology Acceptance Model (TAM) (Davis, 1989) is among the most popular theory used to explain online shopping behavior. Related Literature Review Of Consumer Decision Making: Consumer Behavior 2636 Words | 11 Pages. They have a similar evaluation of website security/privacy and website customer, Factor analysis and a series of ANOVA test of factors were done on responses from 102 samples, This study finds some online group buying buyers are more from the high-income group and prefers to pay by credit card and ATM. Day-by-day taste, preference and choices are varying regarding different factors such as the Internet emergence. 0000008322 00000 n Among the female respondents, 45% dislike online shopping for lack of inability to touch and feel factor. 0000049773 00000 n A note should be taken that only 3.75% of the online shopper is highly satisfied which shows that there are still concerns, which hinder the consumer from using online shopping frequently. To elevate the touch and feel concern, managers can send alternative products to the customer to choose from options and pay after they prefer one. This article describes the factors that affect Millennials consumers’ shopping behaviour. 0000005215 00000 n Although different jurisdiction has different laws concerning consumer privacy and different level of enforcement still online shopping causes privacy concern, It is easy to compare the best price of an item online, but it is not so easy to identify the total cost (including additional fees, shipping, tax, etc.) variables in terms factors affecting online consumer buying behaviour. Consumer attitudes toward online shopping usually been determined by two factors; one is trust, and another is perceived benefits (Hoque, Ali, & Mahfuz, 2015). Analysing the process … Therefore, companies should design strategies and develop varieties of products to attract and retain online shopper. From Figure 3 we can see that nearly 54% interviewees’ average monthly income fall into Tk. 0000048830 00000 n Respondents stated that privacy of personal information and security of financial transactions are their top concerns with using the Internet. endstream endobj 24 0 obj <> endobj 25 0 obj [64 0 R] endobj 26 0 obj [72 0 R] endobj 27 0 obj [/ICCBased 58 0 R] endobj 28 0 obj [/Indexed 27 0 R 129 79 0 R] endobj 29 0 obj <>stream 30,000 income per month. 15 0 obj <> endobj It is found that the trust-antecedent “perceived risk” and the technology-antecedent “perceived ease-of-use” directly influenced the attitude towards purchasing online, Heijden, Van Der, Verhagen, and Creemers (, An empirical investigation on the adoption of e-Commerce in Bangladesh, The findings of the study show that all the four constructs, namely, computer self-efficacy, perceived credibility, perceived usefulness and perceived ease of use have a significant effect on the adoption of e-commerce. About 11.88% of the interviewees preferred healthcare and fitness products and only 1.88% respondents prefer books (see Figure 7). 0000012819 00000 n There is an increasing maturity in the way Bangladeshi people use the Internet. online apparel shopping behavior. Buying Behaviour with respect to online shopping was studied by past recorded data from a comprehensive literature review. There is no relationship of hours spent on Internet and customer risk with the attitude towards online shopping among the respondents, This research found that there were relationships between the perceived usability, perceived security, perceived privacy, perceived after-sales service, perceived marketing mix, perceived reputation and consumers’ attitude to adopting online shopping in China. 0000019057 00000 n Asia Pacific region is leading the growth of online shopping as compared to the mature market such as the US, UK, Japan and European Countries. Keywords-- Online Shopping, Online Apparel, Buying Behavior Paper Type-- Literature Review Shopping, Youth Online Shopping Behavior, Online I. About 41.88% of the respondents have less than 0–1 years’ experience of online shopping, 36.25% of them have 1–2 years’ experiences, 14.37% of them have 2–3 years’ experiences and 7.5% of the respondents have experiences in online shopping for more than 3 years. Both male and female respondents have the same attitude towards liking factor of online shopping. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. Online shopping is the easy solution for busy life in today’s world. (2003), Chen and Barnes (2007), Zuroni and Goh (2012), Jarvenpaa et al. Online shopping indicates electronic commerce to buy products or services directly from the seller through the Internet. Many websites along with Brick and Morter’s store keep track of consumer shopping habits to suggest an item or another site to visit. Interestingly, those trends are not limited only to Dhaka, the capital city, but semi-urban and to an extent, rural areas as well (Dhaka Tribune, 2015). Learn More. Consumer reactions to electronic shopping on the world wide web, The Evolution and future of national customer satisfaction index models, A study on consumers’ attitude towards online shopping in China, Online shopper behavior: Influences of online shopping decision, An empirical study on the integrated framework of e-CRM in online shopping, Applying model the and technology flow theory behavior acceptance to online consumer, Consumer behavior in web-based commerce: An empirical study, Consumers’ attitudes towards online and mobile banking in China, Customer perceptions of e‐service quality in online shopping, Mining customer knowledge for exploring online group buying behavior, An empirical study of online shopping customer satisfaction in China: A holistic perspective, E-commerce in bangladesh-growth of virtual shopping malls, What makes a helpful online review? Factor for disliking online shopping. The findings of this research may shed light on this issue. Li,N. 55.17% of 1–2 years’ experienced buyer do shopping occasionally, and 37.93% are a monthly online shopper. 2. 0000030133 00000 n Figure 7. 0000048070 00000 n Key Factors Influencing Online Consumer Behaviour – Backed By Research Posted on September 21, 2017 by Pawel Grabowski in Conversion Rate , Merchandising / Design with 3 Comments You can build what you think is the best store in the world. (Cuneyt and Gautam 2004). Bangladesh University of Textiles . 19% male respondents were below 20 years old, 25% between 20–25 years, 30% between 26–30 years, 17% of 31–35 years and 9% of male respondents were 36 or more years old. The sellers like consumers also benefit from the increase and more efficient access to the global market through the Internet. 0000052416 00000 n Consumer Online shopping attitudes and behaviour: An assessment of research. Merchants should bring out innovative ways so that there is a growth in other categories of goods and services. For selling and promoting products through online, it is essential to inform the consumer about online shopping, the advantages, disadvantages and website address which are related to it. Online ISSN: 2249-4588 & Print ISSN: 0975-5853. 2.6 Summary of Literature Review ... To assess the behavior of consumers towards online shopping in Nairobi County, Kenya. As consumer behaviour plays a vital role there is need to conduct proper and continuous research in this field as behaviour changes with time. 51.87% of respondents remain neutral about the fact, and 5.63% profoundly disagreed. Further research can be possible by increasing sample size including a rural population that may reflect the entire scenario of consumer behavior of online shopping in Bangladesh. Online shopping is more and more driven by the ICT infrastructure development, online payment systems and the Internet penetration rate in Bangladesh. online consumer behaviour. Therefore Marketers have carefully analyzed the consumers’ attitude and behavior towards the online shopping and spend billions of dollars to facilitate all the <<0697AFC00945ED4F9A2D633822DD549E>]/Prev 81004>> Figure 10. 28.12% of them are neither satisfied nor dissatisfied. Understanding online purchase intentions: contributions from technology and trust perspectives, As the profile data show, this group is relatively homogeneous regarding age and balanced regarding Internet experience. 0000021859 00000 n Consequently, online consumer behavior (user action during searching, buying, using products) became a contemporary research area for an increasing number of researchers to understand this unique nature of online shopping. 0000040164 00000 n LITERATURE REVIEW . Internet users in Bangladesh spend over Tk 7184.018 crore in online shopping each year. 0000050296 00000 n Earlier studies showed that unlike brick and mortar shopping behavior, online shopping behavior is influenced by net connectivity, website esthetics (Constantinides, 2004), security, customers’ experience, age and learning curve, etc. By Marzia Dulal & Md. Projecting on some of the behaviour and channel mix we … Internet is the rapidest growing media during the past decade. This paper aims to reflect on different issues and perspectives of online marketing due to COVID-19. We have targeted 200 respondents belong to different age-group, student, service holder, business person and the homemaker with various experience in online shopping for a personal interview and 179 participated in the survey resulting in 90% response rate. of an item online. 50% of regular online shoppers are satisfied whereas 17.5% are dissatisfied. If you continue browsing the site, you agree to the use of cookies on this website. Bangladeshi online shoppers are young (mostly below 40 years) similar to other parts of the world. On the other hand, some online consumers are an adventurous explorer, fun seeker, shopping lover, and some are technology muddler, hate waiting for the product to ship. (2007), "Influences of Online Store Perception, Shopping Enjoyment, and Shopping Involvement on consumer Patronage Behavior Towards an Online Retailer", Journal of Retailing and Consumer Services, Vol. Google and Facebook are primary click-through points for online shoppers. 301 certified writers online. Figure 5. CONSUMER BEHAVIOR TOWARDS ELECTRONIC PRODUCTS IN ONLINE SHOPPING SUBMITTED TO: SCHOOL OF MANAGEMENT, ... Review of Literature 3-9 6. People also read lists articles that other readers of this article have read. We use cookies to improve your website experience. Surely it will help the researchers to understand the consumer Behaviour towards shopping online and consumer perception through the perceived ease of 20,001–30,000, and 16.88% of the interviewees have more than Tk. The contrast may be due to the less developed financial sector of Bangladesh, where credit cards are less available than that in developed countries. 0000012245 00000 n Consumer Behavior Research: A Literature Review Prof. Manisha Jagtap, Research Student Tilak Maharashtra Vidyapeeth, Pune, India Dr.Anand Deshmukh, ... 2011) have undertaken the study to know the buying motives of consumers and their behaviour towards two wheelers. Above all, secured payment is a significant concern in Bangladesh. This confirms the study of Heijden et al. 0000037336 00000 n 0000029974 00000 n It is a standard curve. 0000036094 00000 n He believed that consumer behaviours are unpredictable and changing continuously … Many researchers have been made various studies on the online and offline consumer buying behavior and find out the factors influencing consumer buying behavior. Moreover, trust significantly related to customer purchase intentions. Modes of payment in online shopping. 0000014556 00000 n This article presents a review of the literature, in the field of consumer buying behaviour. endstream endobj 16 0 obj <>>> endobj 17 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/Shading<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 515.906 756.85]/Type/Page>> endobj 18 0 obj <> endobj 19 0 obj <> endobj 20 0 obj <> endobj 21 0 obj <> endobj 22 0 obj <> endobj 23 0 obj <>stream After analyzing data, we found that half of the respondents are satisfied with their overall online shopping experience. 20% (16% male and 7% female) respondent preferred online ticketing. ... conduct a research on women's buying behavior towards online grocery shopping. Those are giving in the following table: Increasing diffusion of ICTs especially the Internet forcing the global business community to move towards e-business. Figure 6. This study classifies the main ingredients of the online experience or web experience as being: The impact of social networks on consumers’ behaviors, A significant correlation between customers’ interaction with UGC and customers’ buying behavior, Online shopper behavior: influences of online shopping decision. Online shopping saves crucial time for modern people because they get so busy that they cannot or unwilling to spend much time shopping. Previous study results of consumer behavior of online shopping, Table 3. ��Yx6�9�e�����������zP������/. Introduction. Most of the consumers believe that the payment system for online shopping is not secured. Online shopping gives consumers the access to the world market, enabling them to compare price across the region and various sites, find out whether price varies by order fragmentation, get awareness about alternative products (Jagonews24.com., 2015). Consumer Attitudes Towards Online Grocery Shopping ... Tutor: Joaquín Cestino Jönköping May 2015 . Tables 4 and 5 show the Internet usage and penetration rate of Bangladesh. Most of the shoppers get the information primarily from Facebook advertisements which is pursued by friends and family by following their “word of mouth” communication. al A trust base consumer decision model in E-commerce the role of trust, risk and their antecedents Decision Support System, Vol:44, Issue:2 Jan 544-564,2008 U.S.A. 16. However, female likes discount offers more than the male does. 1) H1: Consumer buying behavior has significant relationship with consumer satisfaction. ... consumers read online reviews "to determine whether a local business is a good ... Review of Literature: Introduction • Selling goods and services directly to consumer through internet is online retailing/E-retailing. 0000038369 00000 n 78% of consumers are likely to shop on large online retailers, compared to 52% on marketplaces, and 43% on smaller web-stores. The primary goal of a business is to offer product and services that best serve their consumer needs. 39.13% of 2–3 years’ experienced online shopper are occasional customers, and 30.43% of the respondents are monthly and fortnightly online shopper. Among the respondents, we found 62.5% were male, and 37.5% were female (see Table 6). In China, online shopping intention depends on consumers’ age, income, and education as well as marital status most importantly their perceived usefulness (Gong, Stump, & Maddox, 2013). impacted Indian online shopping and marketing trends drastically. According to the study of Kaymu.com in 2015 (Jagonews24.com., 2015), Dhaka (35%), Chittagong (29%), and Gazipur (15%) are the primary zone for online shopping traffic of Bangladesh. 7 Adil Bashir, (2010), “Consumer Behavior towards online shopping of electronics in Pakistan”, MBA International Business Management, Seinäjoki University of Applied sciences 8 Dr. Shuchi Singhal and Shashi Shekhawat, “Online and Offline Consumer Behaviour : A literature Review”, It 2. Review of Literature The studies on consumer’s perception on online shopping and other rented topic in the Indian context are limited as the online shopping has entered into the market only a few years only. Marketers need to develop better return policies, improve the products quality and after sale services and charge a reasonable price to encourage online shopping. Pages 2276–2282. Review of Literature The studies on consumer’s perception on online shopping and other rented topic in the Indian context are limited ... appropriate dedicated model of consumer buying behavior. In this paper, the authors attempt to analyze the characteristics of buying behavior of online shoppers. Time-saving and available varieties of products are the main grounds for shopping online. 2. We will write a custom Research Paper on Research Proposal on Consumer Behaviour Towards Online Shopping specifically for you for only $16.05 $11/page. Huseynov and Yıldırım (2014) emphasized that the lack of physical interaction tends to be the critical impediment in online retail sales followed by the privacy of individual information and security of financial transactions over the Internet. From Figure 1, we can interpret that majority of the respondents were below 36 years old. Thus, online shopping is cutting down the bad habits of standing in a long line and waiting, Anyone can buy his desired products or services from anywhere in the world without being physically present over there through online shopping. Literature Review A review of the related research work shows that the theory of Technology Acceptance Model (TAM) (Davis, 1989) is among the most popular theory used to explain online shopping behavior. Price attractiveness. 0000054536 00000 n From the survey it is found that (Figure 11) none of the respondents highly agreed to the fact that the payment system for online shopping is highly secured in Bangladesh. While respondents were asked to know about the offered goods and services, 33.75% of the respondents preferred Apparels (21.88% male and 11.87% female) and accessories 32.49% (19.37% male and 13.12% female). On the other hand, 38.34% of the female respondents also do online shopping for a home delivery facility, 25% do for the easiness of ordering, rest of the 23.33% (13.33% female respondents) like for discount offer and available options respectively. consumer behaviour of online grocery shopping. A convenient sampling method is easy to implement and cost-effective and more common in IS research that gets higher response rate (Eze, Manyeki, Yaw, & Har, 2011; Ritchie, Lewis, Nicholls, McNaughton, & Ormiston, 2014). ABSTRACT Indian retailing is at all time growth today. They acquire online shopping information from websites especially from the social network and purchase apparels, accessories mostly through cash on delivery method of payment. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. �������������ע�ݑw�r\�ʱ�Cw�38dp�������˭����.�.B��PG�#���M�n�u�����������W�+��ٗ}}�}}�}}��Z��ݕ�ݕ������������������99�99�x��rhn�O����`|�q'�����B�[gޮ��n�z����a4q Consumer behavior research identifies a general model of buying behavior that depicts the processes used by consumers in making a purchase decision (Vrender, 2016). 0000009704 00000 n (2015), where they found perceived ease of use which comes from experience helps to adopt the online shopping. Chang, Cheung, and Lai (2005) studied categories of variables, which drive online shopping activity. They want 24/7 customer service and well feedback, This study uses the Apriori algorithm as an association rules approach, and clustering analysis for data mining, which is implemented for mining customer knowledge among online group buying customers in Taiwan, The study shows the influence of social network on increased trust and intention to buy, The study was conducted on 237 respondents through online and paper questionnaires. The specific objectives of the research included: 1. Reasons for choosing online shopping. 0000037256 00000 n 2) H2: Consumer buying behavior has significant influenced consumer satisfaction. Study on Consumer perception towards online shopping Pritam Singh MBA-PM06 2. In general, this study enriches our knowledge of online shopping behavior from the behavioral perspective. Price is a very crucial factor affecting the online shopping behaviour of the Millennials (Tan & Leby Lau, 2016). 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Towards liking factor of online shopping information for the online shoppers use the Windows system... Bachelor ’ s trust towards online shopping SUBMITTED to: SCHOOL of management, review! Use of cookies on this website Pacific recorded massive growth, especially in the past decade,. Also, businesses have to have adequate presence and participation in the future researchers in studying the consumer of! 17.5 % are dissatisfied survey reveals that consumers shop online to save time, their... Are giving in the market 5 Howick Place | London | SW1P 1WG, 45 % dislike online behavior! Online shopping indicates electronic commerce to buy products or services directly to consumer through Internet the! High price of goods and services that best serve their consumer needs assessment of.... Is evident that the payment system is much secured where 27.5 % the... Of inability to touch and feel factor 11.88 % of regular online shoppers are highly satisfied 0.63! Also asked respondents if there is any disliking factor that impedes them from deciding doing online shopping behavior the. The behavioral perspective -- Literature review, 100 relevant articles are identified, returning... Explains how this perception affects their online-shopping behavior the past decade nearly 54 % interviewees average... Different factors such as the Internet emergence interpret that majority of the total number of Internet.