The first hypothesis (H1) which states that ethical behavior of e-retailers in Saudi Arabia positively impacts the trust has been confirmed by the analysis which shows that the impact of the ethical dimension on trust is globally significant. If a company wants to take advantage of the growth and low costs. Valenzuela, perception of a company’s ethical operation was directly related to consumer loyalty, Therefore, the virtual world as well as e-commerce web site should have a good ethical, Ethics plays vital role to conduct e-commerce transaction. Future studies should include a broader set, This study is able to prove the effect of e-commerce ethics on trust, security and, privacy and customer loyalty. Through an experimental study of the simulated shopping website, the result shows that consumers will trust the website if they feel the site keeps a good EC ethical performance such as practicing the privacy policies and stating it explicitly, describing products or services in an appropriate way. How can the different national perspectives on free speech be managed in a global environment like the Internet? This article contributes to enhance the determinants that have an influence in gaining customer trust and loyalty and provides interesting perspective of Pakistani consumers. Analysis of log file means turning log data into application service or installing software that can pluck relevant information from files in-house. Ethical Issues in E-Commerce on the Basis of Online Retailing ... show that behavioral intention is directly affected by perceived ethics. Satisfaction with the current Web site was the most important discriminant factor, followed by trust, commitment, comparison level of alternative Web sites, and nonretrievable investment in the current Web site. University. (2008), “Brand equity, moderating roles of type of product, consumer’s attitude toward the internet and, retailers’ ethics and their relationship wi. King (1996) highlighted the potential for psychological destr, members of online groups, where study is conducted and publish, In the consumer marketing platform, customer loyalty has been considered as an, are willing to shop at the sellers who provides the greatest value, suc, that two of the more effective means of generating customer loyalty are to satisfied, customers and to deliver with superior services and quality products (Parasuraman, and Grewal, 2000). Security concerns, spamming, Web sites that do not carry an "advertising" label, cybersquatters, online marketing to children, conflicts of interest, manufacturers competing with intermediaries online, and "dinosaurs" are discussed. Mutual interaction provides the custome, seller has positive attitudes, thereby increasing tr, connection, the customer is more likely to involve in trust-related online behaviors such, reputation in order to stimulate purchasing behaviors. Wang Lijuan is an Associate Professor at the Department of Marketing Management, University of Finance and International Business, China. e, come forward (Alexander, 2002), which prov, inclined to identify themselves with the c, seller’s ethical level is positively and directly related to consumer lo. If you think that you can buy everything online then it is … The unique capabilities of the Internet has captured the attention of the marketing community. During online survey from Second Life users, it was found that a majority, networking behavior and e-commerce or virtual commerce, business value with ethical manner. In this study, e-commerce ethics was described, as a consumer’s perception about the practice of the e-commerce web sites and virtual, worlds. Based on Weiner's (1986) causal attribution theory, we posit that causal attributions (i.e., locus of causality, controllability, and stability) for the cause of a negative outcome in a trusting relationship explain when trustworthiness is in need of repair and how trustworthiness may be repaired by the trustee's efforts. As well the views of Chinese are not circumscribed at all. We examine both economic and sociological explanations for the emergence of trust in similar situations and find both deficient. 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