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Ross and her co-authors’ illusions to companies such as Campbell Soup and DHL with whom I had worked during IBM Business Consulting projects also lent to my confidence in their findings and projections concerning digital design. Jarrod Drysdale is a designer/writer who focuses his articles on getting the best … Designed for Digital sets expectations where they should be, reminding the C-suite that there were never such a thing as a free lunch. Our expert team will guide you through the design process and make sure your ebook looks perfect on all devices and screens sizes. Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Choose one of our superbly-designed ebook templates and start designing your own professional ebook … Mystified about how to apply their examples to your big, older company's digital transformation work? It also analyzes reviews to verify trustworthiness. .orange-text-color {color: #FE971E;} Discover additional details about the events, people, and places in your book, with Wikipedia integration. Perfect book for all the Digital and Enterprise architects looking for analyze, define and build the Digital Platform building blocks. They wisely argue for new digital offerings and business models, rather than 'random acts of digital.' In the new book Designed for Digital, out this week from MIT Press, Jeanne Ross and her coauthors unroll a blueprint for digital success created for executives at established companies. Blurb. 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